Content Marketing for Business: finding a repeatable way to reach the right audience
I keep seeing people discuss finding a repeatable way to reach the right audience, but the advice often jumps straight to tools or tactics. For Content Marketing for Business, what is the first decision you would make, and what would you deliberately leave for later? I am especially interested in practical signals that show whether an approach is working. Context from this community: Blogging, video, and content strategies that drive business growth.